For TikTok Shop beauty & wellness brands making $50K+ a month

We build you a creator army that actually sells on TikTok Shop.

We work on commission. That means we only get paid on the extra sales we add.

Our goal: grow your TikTok Shop past $100K a month in 90 days
where do I buy this?? 😍
need this asap 😭
ordered two already 🙌
$0 upfront
Skincare check
38.8K
325
15
34
@sheena.tiktok76 · #ledfacemask #ledfacemasks
Shop now$89
Free · 30 minutes · With Jamie

Your free TikTok Shop audit

  1. Your shop's numbers, looked at together
  2. Your best and worst videos, and why
  3. Where your creator program is losing sales
  4. Your 90-day fix plan, sent the same day
Book your free audit
We look at your shop live, on screen. No pitch deck.
Before & after
71.5K
432
14
56
@crystal_from_fl · #selftanner #gradualtan
Shop now$24
Day 14
We audit your shop and rebuild your creator brief
Day 45
New creators post, and we find what sells
Day 90
Your whole creator roster makes more of the winners
Book your free TikTok Shop audit
Free 30-minute call where we audit your shop
No retainerPaid on resultsWeekly creator coachingBeauty & wellness onlyBuilt for TikTok ShopNo retainerPaid on resultsWeekly creator coachingBeauty & wellness onlyBuilt for TikTok ShopNo retainerPaid on resultsWeekly creator coachingBeauty & wellness onlyBuilt for TikTok ShopNo retainerPaid on resultsWeekly creator coachingBeauty & wellness onlyBuilt for TikTok Shop
Brands we've worked with
Nude by Nature
Essano
Salt By Hendrix
Karen Murrell
Sukin
Living Nature
A'kin
Snowberry
Your army of creators

Hundreds of videos. One playbook.

Your creators post routines, reviews and before-and-afters every week, all based on what's already selling.

GRWM
212.2K
857
13
115
@celinesfavoritefinds · #tiktokshop
Shop now$32
Before & after
4.4M
232.2K
1.7K
5.3K
@hondroutwins · #outeregobyhondroutwins #hondroutwins
Shop now$29
Routine
796.9K
12.2K
177
428
@brantnk · #hairgrowth #asiam
Shop now$18
Unboxing
503
3
1
0
@67farmhouse · #skincareroutine #dealsforyoudays
Shop now$45
Honest review
100
3
0
0
@onthespotmarket · #womenover50 #skintok
Shop now$26
Morning stack
104
2
0
0
@gobiotix · #30daychallenge #transformation
Shop now$54
Skincare check
16.7K
1.2K
35
13
@terreetaughtme · #fyp #viral
Shop now$38
What I eat
292
10
0
1
@amazonalexa.0 · #arrae #creatine
Shop now$42
GRWM
212.2K
857
13
115
@celinesfavoritefinds · #tiktokshop
Shop now$32
Before & after
4.4M
232.2K
1.7K
5.3K
@hondroutwins · #outeregobyhondroutwins #hondroutwins
Shop now$29
Routine
796.9K
12.2K
177
428
@brantnk · #hairgrowth #asiam
Shop now$18
Unboxing
503
3
1
0
@67farmhouse · #skincareroutine #dealsforyoudays
Shop now$45
Honest review
100
3
0
0
@onthespotmarket · #womenover50 #skintok
Shop now$26
Morning stack
104
2
0
0
@gobiotix · #30daychallenge #transformation
Shop now$54
Skincare check
16.7K
1.2K
35
13
@terreetaughtme · #fyp #viral
Shop now$38
What I eat
292
10
0
1
@amazonalexa.0 · #arrae #creatine
Shop now$42
GRWM
473.3K
47.2K
542
330
@itsme.anap · #ledtherapy #ledmask
Shop now$28
Before & after
2M
13.3K
484
1.8K
@prettymomfinds1 · #beautybyearth #selftanner
Shop now$34
Routine
1.2M
7.1K
66
576
@beccavandevelde · #indianhair #haircare
Shop now$22
Unboxing
392.1K
1.6K
55
552
@roaman1111 · #ledmask #skincarehacks
Shop now$61
Honest review
51.7K
397
18
77
@theceomomshop · #dealsforyoudays #selftanner
Shop now$19
What I eat
244
6
0
1
@beckfinds · #beetroot #supplementsthatwork
Shop now$36
Skincare check
2.2K
3
0
0
@floridafindswithkayla · #medicube #skincare
Shop now$44
Routine
72.5K
2.7K
15
72
@shelbyrana · #fyp #fypシ
Shop now$31
GRWM
473.3K
47.2K
542
330
@itsme.anap · #ledtherapy #ledmask
Shop now$28
Before & after
2M
13.3K
484
1.8K
@prettymomfinds1 · #beautybyearth #selftanner
Shop now$34
Routine
1.2M
7.1K
66
576
@beccavandevelde · #indianhair #haircare
Shop now$22
Unboxing
392.1K
1.6K
55
552
@roaman1111 · #ledmask #skincarehacks
Shop now$61
Honest review
51.7K
397
18
77
@theceomomshop · #dealsforyoudays #selftanner
Shop now$19
What I eat
244
6
0
1
@beckfinds · #beetroot #supplementsthatwork
Shop now$36
Skincare check
2.2K
3
0
0
@floridafindswithkayla · #medicube #skincare
Shop now$44
Routine
72.5K
2.7K
15
72
@shelbyrana · #fyp #fypシ
Shop now$31
600+
Videos a week
120M+
Views for clients
3,200+
Creators
The problem

Your shop is live, but the sales aren't coming.

Creators sign up, then go quiet
You approve samples and never see a video. Nobody follows them up.
Videos get views but no sales
The content looks fine, but it doesn't make anyone buy.
Nobody knows what worked
You've had a few good videos, but no record of why they sold.
Your agency charges either way
You pay the same monthly fee whether the shop sells or not.
See how we do it
01 · Results

Results from brands we work with

Sukin · Natural skincareShop already live
$1.59M
TikTok Shop sales in 6 months, up 2,381% on the 6 months before
$65K → $589K
Monthly sales, month 1 to month 6
39,869
Orders in 6 months
+2,455%
Orders vs the 6 months before
Le Tan · Self-tan
$742K
TikTok Shop sales in 90 days, starting from zero
Thin Lizzy · Colour cosmetics
$186K
Sales per month, by month 6
We'd tried creator campaigns twice before and got nothing back. The difference here was that someone actually watched which videos sold and got the rest of the creators making more like them.
Founder, self-tan brand
Three months in we stopped treating TikTok Shop as a side channel. It's now the first place we launch anything.
Head of ecommerce, colour cosmetics brand
What I didn't expect was how little of my time it takes. I get a note each week on what's working, and the creators keep posting without me chasing them.
Marketing director, natural skincare brand
Get results like these
02 · How we work

The more your creators post, the better their videos sell.

How results build up
Week 1Week 12
Each week, more creators post. We see which videos sell, and we teach every creator to make more like them. So each week's videos do better than the last.
We break down every video
We analyse the hook, format and script of every video your creators post, and log which ones sell, so we know what to make more of.
Tips from brands like yours
We share what's already working for similar brands, so you don't start from zero.
A weekly call with all your creators
Every week we coach all of your creators live, on the hooks, formats and scripts that are selling right now.
Book your free audit
03 · Every week

What we do each week

Every week, we coach your creators live. We also update your playbook, a simple guide that shows creators what to film and say.

The weekly creator call
LIVE · THURSDAY 4PM
0:00This week's top 3 videos, broken down
0:15New hooks and trends to test
0:30Creator questions, answered live
0:40Leaderboard and rewards
Every creator affiliate is invited. Every call is recorded.
Your brand playbook
EXAMPLE CHANGELOG
v1.0
Launch playbook: 9 hooks from your categoryWeek 1 · category learnings
v1.1
Added "I tried it for 14 days" formatWeek 3 · top seller from 240 videos
v1.2
Retired "3 things I wish I knew"Week 5 · views but no sales
v1.3
New trend: get-ready-with-me voiceoversWeek 7 · spotted across the platform
Book your free audit
04 · What we fix

What changes when we take over.

These are the things we see most often in shops that have stalled, and what we do about each one.

What we see
What changes
Creators are recruited once and never coached
A weekly coaching call with all of your creators, live
Every creator gets the same generic brief
A playbook built for your brand, updated as we learn
Nobody knows why the good videos sold
Every winning video broken down, with its hook, format and script analysed
No record of which videos sold
Every video logged, so we always know what to make more of
Winning videos are left to run out
Your best videos get boosted with ad spend, so more buyers see them
You pay the same whether it sells or not
We're only paid on the extra sales we add
05 · Is this for you?

We only take on brands we think we can grow.

We're only paid when you make sales, so we're careful about who we work with.

This is for you if…
You already sell on TikTok Shop, but sales have stalled
You make $50K+ a month in sales, on your website, Amazon or in stores
You make good profit on each product (65% or more after product costs is best)
You have a best-selling product, and enough stock if a video goes viral
You can pay for free samples and ads for your best videos
You want a partner who only gets paid when you sell
It's not for you if…
You haven't launched yet, or people aren't buying your product yet
You don't make enough profit per product to pay creators
You want us to promise exact sales numbers
TikTok Shop doesn't allow your products
Book your free audit
Not sure if you qualify? Book a call and we'll tell you.
06 · Other agencies vs HookHouse

Why brands choose us

Most agencies
Charge $3–10K a month from day one
Get paid even if you don't sell
Give every creator the same basic instructions
Don't keep track of what worked
Give you a manager who looks after lots of other brands
HookHouse Commerce
Nothing to pay upfront
We're only paid when your shop sells
Coach your creators every week, with a guide made for your brand
Keep a record of every video that sells
You talk to the founder directly
Book your free audit
07 · Pricing

0% on what you sell now. 20% of what we add.

You keep 100% of the sales your shop already makes. We agree your baseline in writing before we start, and only earn on sales above it.

What you pay on the sales you already make
Most agencies
$3–10K/mo
HookHouse
$0
Most agencies charge a monthly fee whatever your shop sells. We charge nothing on the sales you already make.
Sales above your 3-month baseline20%
Sales up to your baseline0%
$60K /month
$0$250K
$20K /month
What you pay us
$8K
Your total rate
13.3%
We only count sales that went through, minus refunds. Your baseline is your average monthly TikTok Shop sales over the three months before we start.
See if my brand is a good fit
$50K+ a month in salesGood profit margins (65%+ is best)A best-selling productWork together for at least 6 months
Jamie, founder of HookHouse Commerce
08 · Meet the founder

Hi, I'm Jamie. You'll work with me directly.

I've spent the last eight years running paid social for ecommerce brands, and the last three of those almost entirely on TikTok. I kept watching brands pay agencies a retainer for videos that never sold anything, so I started HookHouse to do it the other way round.

We only get paid when your products sell. If a month goes badly for you, it goes badly for us too, which is exactly the incentive I would want from an agency.

TikTok Shop sales made for brands
$8.4M+
Creators working with us
3,200+
Only paid on results
Since 2023
Talk to the founder directly
1:1

Questions

Anything else? Ask us on your free call.

Do you work with our competitors?

No. We take one brand per category, and we don't take a competing brand while we work with you. We share creators and hooks between clients, so this keeps your playbook yours.

Why don't you charge a monthly fee?

We'd rather be paid when you sell. It also means we only work with brands we think we can grow.

Can you promise how much we'll sell?

No. We can't know how your product will sell until we test it. We can promise to do the work, and we only get paid when sales come in.

How soon will we see sales?

Most brands start seeing regular sales within 4–8 weeks. Then we grow from there.

Who pays the creators?

TikTok takes the creators' share from each sale for you. Our fee is separate, and we send you a bill each month.

What else do we pay for?

Free samples for creators, ads for your best videos, the creators' share of each sale, and TikTok's own fees.

How do you work out our baseline?

We take your average monthly TikTok Shop sales over the three months before we start, and agree it with you in writing. We are only paid on sales above that number, so you keep everything your shop was already making.

One brand per category

We never sell your competitor's products too.

We share creators, hooks and learnings between the brands we work with. So we take one brand per category. If we work with your collagen brand, we won't take another one while we work together.

It also means we can only take on a few brands at a time. When a category is taken, it's taken.

How it works
Brands per categoryOne
Category sizeProduct type
How longWhile we work together
Is yours free?Ask us
Check if your category is free
HookHouse

Let's talk about your TikTok Shop.

On the call, we'll audit your shop and show you what we'd change first.

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Book your free auditHookHouse Commerce — fix a TikTok Shop that has stalled